Cell C #BreakTheNet

Break The Net is the new digital reality show looking for the next YouTube sensation. A first for South Africa, the entire show is available in the Cell C Reality app for South African audiences. As original and highly engaging content becomes an important strategy to connect authentically with customers, brands are exploring various business models around unlocking the value in content.

Digital Flow designed and developed the IOS and Android apps and backend infrastructure for Cell C Reality, including Break The Net. The backend features highly scalable infrastructure to cope with tens of thousands of users, with real-time analytics and app management.

Stay tuned, as there are many more shows coming in 2017.